How Adyogi enabled Posh Affair to get 1000%+ ROI on their Facebook Spends?

By | December 19, 2017

Client: Posh Affair

Industry: Fashion


Posh Affair is an e-commerce portal for affordable women apparels and accessories. It offers a very wide range of women western and traditional garments. Their primary B2C marketing reliance for improving ROI is on Social Media(especially Facebook) and other direct promotional tools and channels.

10x-roi-adyogi social media marketing


Reach out to the potential target audience at the least possible cost and improve the website conversions and ROI.  

What did Adyogi do?

Reduced cost: Adyogi helped Posh Affair to improve its relevance score to 9.7, which reduced the cost per Impression, thereby reaching out to its potential audience at a lower cost.

Auto-sync ads: Our feature of auto-syncing the client website’s product catalog with the Facebook ads ensured that the ‘Out of Stock’ and ‘New Arrivals’ are updated regularly on a daily basis, which reduced the user attrition due to non-availability of product.

Dynamic remarketingPosh Affair was able to show its website visitors the ads of those products that they had looked for earlier on the website, which had a drastic effect on the conversion rates and ROI.


We are glad to report that, within 6 months of collaborating with Adyogi, two major milestones accomplished by Posh Affair:

• Posh Affair’s revenue escalated from $1500 to $20000
• Received a 10x+ return on social media spends consistently


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