If you are an e-commerce business, your primary goal would be to get as many conversions as possible. Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. Here is our guide containing 7 tips to improve your conversion rate of your e-commerce site
1. Product images
Product images are probably the most undermined factor while considering conversion rate, it plays a very important role in convincing the customers to buy. Consider the following points while adding images to your catalog
- The resolution of the images should be high and clear
- Take images on different angles, In case you are selling a shirt then just the front would not be enough to convince the customer, it should also contain the backside of the shirt
- Avoid stock images
2. Clear call to action
Many websites are losing conversion by not guiding the user and presenting him with the next step. Your website should be simple and easy to navigate while optimizing it for displaying related products under each category. Include a clear call to action (CTA) while leading your customer to browse the other categories before he calls it a session.
3. Checkout As guest
Users should be allowed to checkout as a guest (i.e.) without signing up for an account. Their details will be ultimately available if they make a purchase. There is a higher possibility that these users to churn due to the mandatory sign-up. When we analyzed our client websites we found that on an average of 25.6% of online consumers would abandon a purchase if they were forced to register before buying. Keep the details required for checkout as minimal as possible to make the flow easy and effortless for the users.
4. Avoid Hidden Charges
The biggest disappointment for a customer who is ready with his credit card to checkout is to discover hidden fees and additional charges in the last step. So refrain from adding up to the sale price without explicitly stating it up front. All additional charges like taxes, COD charges can be added to your product price to avoid surprising the potential customers in the last stage of your sales funnel. This way you can increase conversions and at the same time not lose on the additional charges.
5. Mobile Optimized Website
Every year people spend more and more time on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away. It’s estimated that in 2017, mobile e-commerce sales have totaled to $109 billion and those numbers continue to grow every year. Another Interesting fact is that 62% of smartphone users have made a purchase online using their mobile device in the last 6 months
The following are a few points to be considered while optimizing your website for mobile.
- Optimize your mobile site menu so it is short and direct, segmented by categories. Place your site search (via text search boxes) at the top of the page.
- Compress images to keep them small for faster site loading. Minimize scrolling and keep it vertical only.
- Reduce the number of steps needed to complete a transaction. Keep forms short, with the fewest number of fields possible. Use checkboxes, lists, and scroll menus to make data entry easier.
- Use click-to-call functionality for all phone numbers and Auto-populate pre-filled saved information or leverage a third party payment service for returning customers.
6. Remove distraction
This is very important, you want your website visitors to focus on a single action and not be distracted from it. Check if you have items on the page that could distract the visitor’s attention.
The more visual inputs and action options your visitors have to process, the less likely they are to make a conversion decision. Minimizing distractions like unnecessary product options, links, and extraneous information will increase the conversion rate.
On your landing pages and product pages, remove or minimize everything that is not relevant to users taking action. Here are a few points to look into:
- Get rid of sidebars and big headers.
- Take off irrelevant (stock) images.
- Think about removing navigation on landing pages.
7. Include consumer reviews
There’s no doubt that consumer reviews are extremely influential in helping people make purchase decisions. In fact, according to a study by Zendesk, 88 percent of respondents said their buying decisions were influenced by positive and negative reviews.
What works for one website, audience or niche may not work for another, making it difficult to offer a uniform strategy for achieving optimal conversions. No matter what approach you take from the tips above, always make sure you’re testing the results of changes you make to ensure that your conversions are changing for the better.
What all strategies have you used to boost conversion rates in your e-commerce store?